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ADVERTISING IN ITALY 1976/77

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TITLE: ADVERTISING IN ITALY 1976/77 AUTHOR: GIANNI VIANELLO

"NOTWITHSTANDING THE POSTER MEDIUM (THE TERM STANDS HERE FOR THE MANY WAYS THE IMAGE -- ADOPTED BY THE GRAPHIC DESIGNER AS HIS STOCK-IN-TRADE FOR MASS-MEDIA OF COMMUNICATION -- IS USED AND EXPLOITED) CAN WELL BOAST OF A TECHNICAL AND ARTISTIC HISTORY OF ITS OWN TAKING PART IN A NUMBER OF PRECISE MOMENTS IN FIGURATIVE CULTURE, AS WELL AS OF ITS INFLUENCE ON TASTE AND STYLE, AN ICONOGRAPHIC DOCUMENT CLOSELY TIED TO THE TOWN'S CONNECTIVE TISSUE, THE INSTITUTION OF A CHARTER TO INDICATE HOW A POSTER SHOULD OR SHOULD NOT BE MADE IS NOT TO BE CONSIDERED A DISCONCERTING OR IMPOSSIBLE EVENT."

ITALIAN/ENGLISH/GERMAN/FRENCH TEXT.

PUBLISHER: FRANCO GRIGNANI PUBLICATION DATE: 1977 BINDING: HARDCOVER

$62.00

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